Business discourse and customer service -- Digital discourse and customer communication -- Twitter, corpora and ethics -- The language of customer service tweets -- Customer service exchange and their perception -- Hashtags in customer service discourse -- Crisis communication on twitter --...

Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how...

The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla V#65533;squez explores many of the discourse...