The last element of the marketing mix is the distribution and marketing channels in the automotive industry, which determine how cars will arrive at customers and end users through sales and distribution activities. Car manufacturers, regardless of how their product was excellent, must provide...

The business cluster cooperative potential and business capability improvement are dependent on e-business implementation and business model change dynamics in cluster and his members based in new and existing distribution channels, customer relationships management and supplychain integration....

The basic task of the third party logistics consists of providing external company services for a part of the supply chain or for the entire process of the supply chain. Third party logistics works in function and by order of the service recipient who is a physical owner of the goods, that is,...

Faced with fierce competition from large format retailers, small independent retailers are forced to reconsider their strategic approach. Although this sector is mostly characterised by stagnation and decline in activity, small independent retailers should develop and emphasize their distinctive...

One of the most important tasks of logistics management is efficient inventory management. The basic mission of inventory management is to find balance between item in stocks and customer service. Traditional model in inventory management, also known as the economic order quantity (EOQ) is...

In recent years, many tourists with a pronounced culture of wine drinking have visited Istria. With continuous advancement in the wine culture and increasingly demanding guests, wine offers and sales have been in constantly creative improvement. Istria has good pedological and climatic...

Purchasing function is, along with a sale, one of the most important functions of every commercial (trading) company. Management of procurement is related to selection and number of suppliers, policy relations with them, setting of purchasing (procurement) quotas as well as to methods and types...

Eficient consumer response as a process of cooperation between industry and trade focused to faster, better and less costly adjustment of changed wishes and needs of consumers, developed during the 1990s. Firstly introduced by Wal-Mart, it was very soon acquired and implemented by the leading...

Market globalization, increasing competition and the development of the information technology, along with unstable economic conditions and searching for areas of cost reduction, have lead to increasing importance of business logistics in last few decades. As the definition of logistics (Ben...

Due to the globalization, internationalization and the shift from seller-markets to buyermarkets, the demands on companies regarding efficiency and effectiveness steadily increase, leading to an increased competition. For each company, it is necessary to remain able to respond quickly to changes...