Chapter 1. About Trends in General -- Chapter 2. Excursus: Dealing with Fuzzy Information -- Chapter 3. Trend Analysis in Companies -- Chapter 4. Trend Research: Collecting Trend Information -- Chapter 5. Trend Analysis: Understanding Effects -- Chapter 6. Excursus: Thinking Traps in Trend...

This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted...

1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad...

Achieving a common purpose begins with diverse ideas and opinions. This book guides managers through a five-step process to transform productive controversy into unified action. Mastering these steps helps managers stay grounded and effective, even in turbulent times. Learn to handle difficult...

This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers. Through a structured approach supported by practical insights and...

Introduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product – When...

1. Introduction: The need for family governance -- 2. An ‘impossible’ connection -- 3. Typical conflict courses and mechanisms -- 4. Dealing with conflicts on the individual level: Unfollow the prescribed patterns -- 5. Dealing with conflicts on the collective level: Family strategy and more...

1. Introduction -- Part 1: Digitalisation and Exponential Change -- 2. The Digitalisation -- 3. The Knowledge Worker -- 4 -- The Manager -- 5. The Company -- Part 2: Collective Intelligence as a System 3 -- 6. Presentation Of System 3 - The Concept of Collective Intelligence -- 7. Benefits of...

Part i welcome to the neoworld -- The neoworld is different, unique and surreal -- What It Means To Be NEO -- Part ii neo innovation -- Making Sense of Innovation -- Neo Innovation Best Practices and Strategies -- You Can Learn From Innovation Gurus -- Part iii neo management -- Whats New About...