section 1. Product proposition and brand management -- section 2. Channel management -- section 3. Managing marketing communications -- section 4. Managing and achieving customers' service expectations through the marketing mix.

section 1. Marketing planning to deliver marketing strategies -- section 2. The marketing audit and strategic outcomes -- section 3. Creating marketing strategies through segmentation, targeting and positioning -- section 4. Adapting marketing planning in different contexts.

unit 1. Introduction to marketing communications -- unit 2. Marketing communications mixes -- unit 3. The marketing communications industry -- unit 4. Relationships and marketing communications -- unit 5. Marketing channels -- unit 6. Communication strategies and the international context --...