Purpose This study aims to analyse the antecedents and consequences of consumer participation behaviour in the hotel industry. It investigates how citizenship behaviour influences the link between participation and switching intention. It also investigates hotel innovativeness, brand...

Purpose Amidst the rising awareness of sustainable consumption, this study aims to delve into the dimensions shaping individuals' preferences for traditional gastronomic delicacies taking an emerging economy’s perspective, India. Design/methodology/approach A qualitative research methodology...

Purpose Engaging tourists with a destination brand can offer innumerable benefits. Based on stakeholder and social exchange theories, this study aims to comprehend destination social responsibility’s (DSR) role in inducing destination brand engagement (DBE) and favorable behavioral intentions,...

Purpose The purpose of this study is to explore the diversification of agricultural management for development in rural tourism. Excellent service has been standardized in response to society becoming more service-oriented. However, the structure of customer evaluations of services in rural...

Purpose This paper aims to examine how museums reach Generation Z virtual tourists using TikTok videos to elucidate the relationship between the video elements and types of engagement by classifying the characteristics of popular themes in the museums’ short videos. Design/methodology/approach...

Purpose Senior tourist is a salient segment of the tourism sector. This segment reflects a robust ageing population with discretionary income and an appetite for tourism activities. However, to date, there has been a paucity of empirical insight on how the combination of intrinsic and extrinsic...

Purpose Following an experiential marketing approach, this study addresses whether customer destination-based experiences (CDBE) affect tourists’ loyalty and emotions and if positive and negative emotions mediate this relationship. Hence, this study aims to verify the role positive and...

Purpose This study aims to explore the pathway of increasing hotel booking intentions by mapping the linkage mechanism between the antecedents and components of brand equity to ultimately drive followers’ hotel booking intention. In addition, the role of over-endorsement as a moderating...

Purpose Tourist confidence plays an important role in people’s decision-making, including decisions related to consuming tourism products. However, little research has explored this concept in depth to provide proper guidance on its operation and measurement. This paper aims to explore the...

Purpose This study aims to identify the impact of restaurant pandemic mitigation measures on perceived service quality. Design/methodology/approach A total of 15,251 reviews were collected from 300 TripAdvisor Lisbon restaurant Web pages between March 2020 and December 2021, when Covid-19...