Purpose This study aims to explore the relationships between gender, gender identity and Word of Mouth (WOM). There are three objectives of this study. The first was to observe the impact of gender identity on WOM. The second was to examine the mediation role of self-brand connection (SBC)...

Purpose This study aims to investigate how feelings for a country influence visitation to conflict-ridden destinations. It also examines the moderating effect of communications – news about terror or pictures of the place’s attractions – and whether the pictures counteract the damaging...

Purpose This study aims to examine the direct impact of perceived service quality (PSQ) on satisfaction and the intention to use accommodation sharing (IAS). Additionally, it investigates the mediating role of satisfaction between PSQ and IAS. To extend the findings, the study also analyzes the...

Purpose This study proposes “genuine small talk” in hospitality settings, particularly in coffee shops and its impact on enhancing guest experiences. This study aims to delineate how genuine small talk, characterized by sincerity, mutual respect, truthfulness and empathy, differs from...

Purpose This study aims to analyze the war museum experience by analyzing the comments and feedback provided by visitors on Google and TripAdvisor. This analysis intends to uncover the various aspects of war museum experiences. Design/methodology/approach A total of 201 comments, in which...

Purpose This study aims to explore how the treatment, well-being and satisfaction of health tourists are affected by what is characterized as the hospitality culture of health care. Design/methodology/approach A qualitative research design focusing on in-depth semi-structured interviews was...

Purpose This study aims to investigate the impact of emotional perceived value on hotel guests’ satisfaction, affective commitment and loyalty. Design/methodology/approach Data were collected from 348 respondents living in the United Arab Emirates, and hypotheses were tested using AMOS 28 and...

Purpose This paper aims to highlight unconventional or underused theories that can be considered for the study of hospitality and tourism consumers. The authors discuss how these theories can be applied. Design/methodology/approach This research paper is conceptual and descriptive in nature. The...

Purpose This paper aims to identify the role of coproduction and value-in-use in the overall hotel experience value, and its effects on cognitive-affective satisfaction and loyalty. The country chosen is Spain, in the context of the “new normal,” where the increase in tourist flow after the...