The book addresses the complex issue of quality uncertainty due to information asymmetry in the backdrop of information economics, total quality management and marketing science. Reliability Engineering, Seven Management Tools and System Dynamics are used to develop theories on quality...

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...

Background and Motivation -- Valuation in Modern Software Markets -- Investment and Company Valuation -- Modern Software Markets -- Reconsideration of Valuation in Software Markets -- Modeling Network Effects in Software Markets -- Network Economics in Software Markets -- Customer-Equity...