The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...

Today's enterprises have to continuously extend their operational limits to earn profit, thrive and prosper. Over time evolution led to the development of two concepts to master this challenge: intelligence and knowledge. This work introduces a system theoretic perspective on enterprises,...

The introduction of the Mercedes-Benz Production System (MPS) is exemplary of a trend within the automotive industry: the creation and introduction of company-specific standardised production systems. This book contributes to the debate about production systems by examining the social and...

Production planning in fresh food industries is a challenging task. Although modern Advanced Planning and Scheduling (APS) systems could provide significant support, APS implementation numbers in these industries remain low. Therefore, based on an in-depth analysis of three sample fresh food...

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management,...

This book contributes to the never-ending search for higher firm rents. Firms can be defined as a set or resources and skills. Traditional theory on strategic management hardly examines the unique and invaluable character of management competence as the key resource of the firm. Management...