"For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable...

Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the...

"What do cultural leaders really think about the problems they, and the arts and cultural sector, face? This book brings global leaders in the cultural field into dialogue with academics and experts to offer profound insight and perspectives on the complex issues the cultural sector faces in a...

"Introducing the business models, organisational structures, fundamentals of orchestras, this book takes readers on a journey through the evolution of orchestra management. The author explores the dynamics between artistic excellence and financial sustainability. Key aspects of orchestra...

"This textbook provides an introduction to cultural policy in the US, enabling both students and practitioners to understand how government impacts the arts and culture. Starting with an historical overview of why and how the US developed a national cultural policy, the book goes on to trace the...

Chapter 1. Welcome to the Creative EconomyChapter 2. Cultural Economics and the Creative SectorChapter 3. Creative Economy FundamentalsChapter 4. Place and the Creative EconomyChapter 5. Creative Economy EcosystemsChapter 6. Centering Artists and CreativesChapter 7. Policy and the Creative...

"The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace....