Although a lot of empirical studies have been conducted on customer-relationship-management (CRM), little research on the exploration of the psychometric properties of CRM scale items, in the Zimbabwean context has been conducted. This empirical study, based on key informant data drawn from...

The COVID-19 pandemic caught many Small and Middle-Income Enterprises (SMEs) unaware and unplanned. The pandemic led to restriction of several economic activities in Kenya; key amongst them transportation, tourism and education. The ripple effect of these restrictions caught up with SMEs, taunted...

This paper examines the causal relationship between financial development and investment in the Republic of Congo for the period 1960 to 2017. The causal relationship between financial development, investment and economic growth is examined using four multivariate Granger-causality models. The...

The primary objective of the study was to describe the extent to which image differentiation strategies may be used to gain competitive advantage among private tertiary education institutions in Botswana. The study examined how image differentiation may be employed by private tertiary education...

The study was focusing on the effectiveness of using (SMS) instalment platform as a way of meeting customer satisfaction at Edgars stores Ltd in Zimbabwe. The main objective of the research was to measure the effectiveness of SMS installment platform on customer satisfaction. Causal research...

This paper examines the causal relationship between social media and consumer purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven by a strong desire to convert social media usage into desirable purchase behaviour. Social media was examined using four variables...

The research paper entitled 'Global Issues and Financing for Achieving Sustainable Development Goals' is a unique research effort to analyze the current frontline global issues that is affecting the global economies at large. In these days of current global crisis, the COVID-19 global pandemic...

The focal point of the study was to investigate the influence of after sales services on marketing performance at Sefalana Holdings in Botswana. The study was conducted in order to find out the influence of after sales services on customer satisfaction, customer loyalty and customer retention at...

Corporate effective tax rates (ETR) of large Nigerian listed firms during the new tax regime as well as the influence of firm size, leverage, return on asset, capital intensity, and inventory intensity on corporate effective tax rate was investigated. The study aims to examine the influence of...

The study examines both the cognitive psychology and economics philosophies of the influence of brand equity on the adoption of professional learning courses in education and training providers (ETPs), using BA ISAGO University as a case study. A stratified sampling technique was applied to...