Gerhard, J. van Wyk; Jager, Johan W. de - In: E3 Journal of Business Management and Economics. 1 (2010) 1, pp. 010-017
Franchisees` often complain that franchisors do not meet their needs, and are generally viewed as being unhappy with their franchise agreements. The aim of the paper is to investigate the level of satisfaction of franchisees with regard to the elements of individual franchise concepts, managed...