The article examines the essence and analyzes the types of marketing risks. The classification of marketing risks by internal and external factors of influence on marketing activity and “4R” marketing tools has been improved. Considerable attention is paid to the role of marketing research...

The estimation of the basic tendencies of the development of enterprises in the hospitality industry in national and global scales wass carried out. Professional and qualified staff is the prerogative of any business, including hotel, because it is able to demonstrate the level of high-quality...

The article proposes to consider a complex process of implementation of the state management measures of de-shadowing of the economic system in the conditions of globalization. The stages of the state policy of de-shadowing of the economic system in the conditions of globalization are...

The consumer market, the production process is focused on the target group of end consumers, which contributes to a freer choice of the marketing strategy of the enterprise. It is proved that the economic mechanism of the formation of distribution systems of enterprises is a system of...

The aim of the work is to analyse the state policy of Ukraine's cooperation with global institutions and, on its basis, to determine the prospects and directions of such cooperation. Methods of grouping, modelling and forecasting, methods of theorizing and historical formalization, as well as...

The main aim of this article is to analyse the institutional and legal framework for the development of customs risk management in Ukraine on the basis of international standards and to develop proposals for its improvement. Methodological tools such as description and comparison, historical...

The article discusses the features of the introduction of digital risk management tools in the capital market and the organized commodity market. In the course of research, it has been proved that a detailed classification of exchange risks is necessary for their identification at the stage of...

The article substantiates the idea that the implementation of the marketing paradigm in the social sphere is taking on increasing importance in order to address the urgent social issues that Ukraine will undoubtedly face in the near future, in addition to its economic and political issues. What...

The authors emphasized that the development of the agricultural machinery industry is inextricably linked with the development of agricultural production, and consequently, changes in land use forms and the development of agricultural science, which, in turn, are conditioned by the current...

The article analyses the psychological and pedagogical problems and prospects of the distance learning of students during the pandemic period. Studies have shown that the learning process during the quarantine in the spring of 2020 was stressful for all participants in the educational process....