The factors that influence pricing strategy change over the life of a product concept. The market defined by a product concept passes through four phases: development, growth, maturity, and decline. Briefly, the changes in the strategic environment over those phases are as follows: Market...

The entire economic, political, and social Romanian environment is undergoing a process of quick transformation under the influence of some factors among which the most important are Romania’s process of integration into EU structures, the globalization phenomenon, liberalization of new...

The Natural Science Museum Complex is the only tourist’s anthropic objective in Galati municipality drawing high touristic flows after the 90’s due to the certain quality mutations, which increase its attractiveness considerably. Such mutations include the annual development and enrichment...

The informational system for aquaculture activities provide a financial planning and analysis tool. The software can also be of assistance to land-based farmers who want to more thoroughly utilize their water resources by developing small-scale fish farm systems to provide supplementary income....

Where would the world be without advertising? Stuart Henderson Britt strongly believed in it. He said: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but she doesn’t.” The work reviews the evolution of advertising, highlighting the...

The employment-productivity-salary correlation is essential towards setting up conditions for economic growth and lasting social stability. An influence exists from technological changes, current stage of economic development, peculiarities of labour offer, employers – trade-unions...

This paper explores the fiscal measures adopted in the transition European countries in order to encourage the foreign direct investment. There were analysed six countries: Albania, Macedonia, Moldova, Russian Federation, Union of Serbia and Muntenegro, Ukraine, based on the four criteria:...

Knowledge Management Systems (KMS) are important tools by which organizations can better use information and, more importantly, manage knowledge. Unlike other strategies, knowledge management (KM) is difficult to define because it encompasses a range of concepts, management tasks, technologies,...

During the last years tourism in natural environments noted an increase in demand from the part of touristy products consumers. The Vrancea mountain area, though having a divers touristy potential, is not very well known on the tourism market. The Putna – Vrancea Nature Park, recently...

The delivery conditions of the merchandise at export, established by the rules INCOTERMS 2000, influence the external price structure. There are some conditions in which the external price includes only the value of the merchandise and other conditions in which, besides the value of the...