The transformations taking place in consumers' behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing...

In global markets, shopping centres are becoming important agents, defining the kind and quality of intangible features of supplies, not only establishing the assortments, but also affecting the consumption behaviour atmosphere that they determine in all its aspects. In this way, shopping malls...