Since the start of the third Millennium, manufacturing globalisation (with the delocalisation of manufacturing activities from socially advanced countries to new areas), the opening of new consumer and import-export markets, and finally the digitalisation of communication, have combined to push...

In a global economy, corporate responsibility has to interact with the specific social and environmental aspects of each Nation-State, which consequently are not viewed as local differences but rather as elements of market competition. This interaction has to concentrate on complex matters such...

With globalization, new retail strategies have emerged, sectors are more concentrated and, in most countries, big retailers have gained large market share. In global markets, the search for new competitive advantages pushed retailers to pursue new strategies: internationalization, cost...

In scarcity markets, corporations use to consider the overall market demand as a group of homogeneous buyers. In controlled competition markets, companies stimulate non homogenous demand reactions to competitive supplies, by segmenting market demand. In over-supply markets, where instability is...

Globalisation and over-supplied markets impose new behaviour to achieve stable performance, with corporate strategies based on: downsizing, networking, merging, development of intangibles. Global markets redefine competition space (market-space competition) and assert global managerial economics...

Firms operating in over-supply conditions cannot increase their sales not even through the price reduction as a lever. In such context the intangible assets become predominant and tend to direct the competition within different industries towards new, unstable competitive business models based...

Time becomes the benchmark that defines a company's strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented...

The growing competitive intensity on the markets determines the emergence of competition costs that are expressed at a corporate level and have implicit repercussions for the supply system. This type of costs makes it possible to identify a close link between competition costs and supply...

Sports transformed into an extremely complex phenomenon requiring the ability to manage business areas with different characteristics combining a wide range of aspects: emotional and logical, international and local, professional and amateur, high-tech and high-touch, traditional and new,...

The Premier Rugby League is made up of 12 professional clubs. Its mission is to promote professional rugby in England. In fulfilling this mission, it bases all activities on the League's founding principles: a 'large virtual family' with values such as moral integrity. This strong sense of...