Sport activities and the environment around them are widely considered as being important examples of the emerging service economy, which cultivates strong ties with both the financial and the industrial sectors. Sports are social economic activities where developments indicate the existence of...

The world of sport, as an economic phenomenon, is an array of extremely complex elements. In this context, professional football clubs are amongst the best-known entities to the general public. Clubs are where the interests of media, sponsors and all others involved are concentrated most. In...

The chapter offers a new approach for analysing capitalist development and crisis, tying together mergers and acquisitions, stagflation and globalization as integral facets of accumulation. The framework builds on the concept of differential accumulation, emphasizing the power drive by dominant...

The trend towards increased globalisation had a major impact on the branding strategies of international companies. Next to important economies of scale that a global brand can bring to the company, the advantage of benefiting from a unique worldwide image across markets is considered by...

Corporate responsibility marks a historical turnaround in corporate culture because it attributes to it a role in which many costs externalised by the company to society and to the planet, but in fact produced directly or indirectly by it. A correct cultural approach and greater familiarity,...

The application of proper governance principles demands a clear focus on sustainable growth as the basis for risk minimization in order to ensure long-term company success. In other words, a company's effectiveness implies the assumption of a global responsibility concept based on strict...

Corporate responsibility tends to take different forms in relation to the different competitive conditions in which a company operates. The purpose of the paper is to analyse corporate responsibility in scarcity economy, with demand largely exceeding supply. In this situation, corporate...

Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organisations (generally network-based) working with several decision-making points (characterised by high-level delegations and responsibilities) and with very...

From 1890 to 1990, the world population increased four times over while consumption of industrial products grew 40 times, energy consumption 16, water consumption 9 and the total size of the economy 14 times. Thanks to his creativity, man has the power to innovate and adapt his technologies,...

The economic role of art is sustained by complex marketing processes, which tend to modify the aims and conditions of artistic enterprise. The great dynamism which characterises the global markets in which businesses move nowadays also affects artistic enterprises and hence the...