In global markets, corporations compete according to the new rules of market-space competition, that is within competition boundaries in which space is not a known, stable element in the decision-making process. It is, instead, a competitive factor, shaped and modified by the actions and the...

Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a...

Geopolitics represents a privileged field for leading public players (the States themselves, government bodies, international organisations) and other bodies from the non-profit sector (NGOs). In the modern world, business has become one of the biggest contributors to geopolitics. Corporate...

Honda is engaged in business activities on a global scale. It is necessary for Honda associates worldwide to understand, respect, share and implement a unifying philosophy. This philosophy should be the base of action and judgment for all companies and associates within the Honda Group. Honda's...

The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle...