Generative artificial intelligence (GenAI) is one part of the diverse AI universe adapting to the growing needs in the business world. This adaptability covers other forms including images, writing codes, and further imitating emotional quotient as well as human-level creativity by implementing...

Home solutions that unite the internet of things (IoT) and artificial intelligence (AI) offer a ground-breaking opportunity. This chapter discloses how IoT devices and AI algorithms can change household inventory management and security. The main focus is on sensors and AI-based analytics for...

The expanding use of social networks has opened up a wealth of possibilities for practical applications, with influence analysis emerging as a crucial tool for understanding real-life dynamics. This study aims to offer a comprehensive survey of the state-of-the-art in influence analysis,...

Businesses need to analyse customer behaviour and identify patterns in order to stay competitive in the rapidly evolving commercial landscape of today. Businesses now use social media as a goldmine, accessing a wealth of information that can reveal valuable patterns and provide a deeper...

Previously, when looking towards the development of surveys to help us improve aftershave products, we relied on the traditional and often costly means of conducting comprehensive and expensive marketing surveys. Social media plays the role of a powerful tool for realizing consumer behavior and...

Combining NLP technology into communication platforms offers noteworthy opportunities for businesses to gain actionable insights into consumer behaviour and tailor their marketing strategies accordingly. By leveraging the predictive capabilities of NLP bots, organizations can enhance customer...

Bitcoin, launched in 2009 as the pioneer cryptocurrency, has caught the eye of investors worldwide due to its nature and remarkable growth. Recent studies indicate that elements, like announcements, news sentiments, government regulations, and overall market sentiments significantly influence...

Every business has its objective to attain, along with earning profits. A business needs finances and also throws up difficulties in meeting its financial requirements. If ignored, the challenges could affect the business. It is crucial for the business to keep a regular check, necessitating the...

Citizen participation enhances public services by involving individuals in their design, implementation, and evaluation, fostering transparency and accountability. Volunteered geographic information (VGI) leverages technology, such as smartphones and GPS, for efficient, large-scale geospatial...

The proliferation of fake news challenges information integrity and societal well-being in the digital age. Despite AI advancements, detecting misinformation, including deep fakes, remains difficult. However, AI offers potential solutions. This study explores AI's role in fake news detection and...