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  • Search: isPartOf:"Etudes et Dossiers, No. 355(2010)"
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Year of publication
Subject
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Versicherungswirtschaft 9 Verbraucherverhalten 4 Versicherungsmarkt 4 Marketing 2 Mehrgleisiger Vertrieb 2 Produktmanagement 2 Risikomanagement 2 Wertschöpfung 2 added value 2 marketing 2 risk management 2 sales and distribution 2 Altersversorgung 1 Banking Crisis 1 Betriebliche Kennzahl 1 Bevölkerungsentwicklung 1 Customer loyalty 1 Customer relationship management 1 Direktmarketing 1 Economic Value Added 1 Event-Marketing 1 Financial Services 1 Finanzdienstleistung 1 Finanzdienstleistungsmarkt 1 Finanzkrise 1 Informationsmanagement 1 Innovation 1 Internationale Nederlanden Groep 1 Kreditrisiko 1 Kundenbindung 1 Kundenmanagement 1 Leistungsmessung 1 Liquidität 1 Market Segmentation 1 Marketing-Mix 1 Marketinginstrument 1 Marketingstrategie 1 Marktsegmentierung 1 Portfoliomanagement 1 Prozessmanagement 1
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Online availability
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Free 13
Type of publication
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Book / Working Paper 13
Language
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English 13
Author
All
Barrett, Peter 1 Bedbrook, Paul 1 Bedell, Craig 1 Dzigiel, Joe 1 Garth, Denise 1 Ip, Chris 1 Leung, Som-lok 1 Makino, Tsukasa 1 Mezger, Terry 1 Nehmzow, Claus 1 Palmer, Nick 1 Piesse, David 1 Saunders, Mark 1 Schmidt, Tyrrell 1
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Institution
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International Association for the Study of Insurance Economics 13
Published in...
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Geneva Association - Working Papers Series 12 Etudes et Dossiers, No. 355(2010) 9 Etudes et Dossiers No. 355(2010) 3 Etudes et Dossiers, No.355(2010) 1 Geneva Association - Working Papers 1
Source
All
USB Cologne (business full texts) 13
Showing 1 - 10 of 13
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Monetizing and Marketing Insurance through Virtual Worlds
Piesse, David; Nehmzow, Claus - International Association for the Study of Insurance … - 2009
Challenges for Insurance CEOs ; Virtual Worlds; Application of Insurance...
Persistent link: https://www.econbiz.de/10008637648
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Leveraging Information Management Technology to Optimize Marketing and Sales
Dzigiel, Joe - International Association for the Study of Insurance … - 2009
Why care about Information Management? ; Insurance Marketing & Sales Optimization; Customer Centric Approach ; Making the Personalized Offer; Ease of Doing Business; A New Frontier...
Persistent link: https://www.econbiz.de/10008637649
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A User's Perspective. How to be Innovative & What CEOs Must Know About Technology and New Ways of Thinking
Makino, Tsukasa - International Association for the Study of Insurance … - 2009
How the world will change; Agile Software Development; Cloud Computing; Enterprsie Risk Management...
Persistent link: https://www.econbiz.de/10008637650
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Event Marketing: Forumula 1 and Football
Bedbrook, Paul - International Association for the Study of Insurance … - 2009
Sports sponsorship will suffer but for those with cash and the need, excellent opportunities will come up; ING sponsorship scaling back in 2009, onwards; Its BAU for all ING's existing commitments; In Asia/Pacific, football via the Asian Football Confederation (AFC) will be the preferred vehicle...
Persistent link: https://www.econbiz.de/10008637651
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Performance Management for Insurance
Bedell, Craig - International Association for the Study of Insurance … - 2009
What is Performance Measurement, Market Forces Driving Need for Change, Business Intelligance / Financial Planning ; Industry Success Stories...
Persistent link: https://www.econbiz.de/10008637652
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Strategic Vision for Insurance Industry of Tomorrow
Garth, Denise - International Association for the Study of Insurance … - 2009
Insurance Industry will create a more efficient, customer centric, collaborative and innovative marketplace. Embrace extended/networked business models that include innovation across value chain through capabilities of strategic partners, best practices, expertise, and capital...
Persistent link: https://www.econbiz.de/10008637653
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Creating Valuable Relationships with your Customers
Schmidt, Tyrrell - International Association for the Study of Insurance … - 2009
Definitions of CVM and CRM are plentiful but they all have customer at their core: "...customer centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction...
Persistent link: https://www.econbiz.de/10008637654
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Insuring the Catalyst-Customer—Generation Y and the Insurance Industry
Mezger, Terry - International Association for the Study of Insurance … - 2009
The demograhphic shift known as Gen Y (birth years 1982-1993) is merging as a new long-term driver of growth. Largest generation since baby boomers. Projected to become the wealthiest generation ever. Similar to earlier generations, what Gen Y purchases will be triggered in large part by life...
Persistent link: https://www.econbiz.de/10008637655
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Product Alignment: Some Food for Thought
Saunders, Mark - International Association for the Study of Insurance … - 2009
What does Product alignment mean to you?, The perspective of relative return/value , Risk-capital-value framework, Do you really understand your business? , How are you mearuing return/value?...
Persistent link: https://www.econbiz.de/10008637656
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Multi-Channel Distribution and How to Maximise its Application
Barrett, Peter - International Association for the Study of Insurance … - 2009
Introduction - Remark; Power of Direct Marketing; Life Cycle Marketing; Lead Generation Programme - A Multi-Channel Experience; Proactive Retention Management, Key Success Factors for Multi-Channel Distribution...
Persistent link: https://www.econbiz.de/10008637657
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