In Samuel Kwok's research on luxury branding management, he utilized autoethnography, role theory, and the Narrative Policy Framework (NPF) to examine how luxury branding management functions in the China business environment. he discovered that brand authenticity plays a critical role in...

Several studies have highlighted educators' and policymakers' challenges in implementing innovative pedagogies in entrepreneurial educational ecosystems. This chapter aims to formulate recommendations for prototyping-based instructional design strategies that facilitate the development of...

Metaverse retailing encapsulates commercial endeavors conducted within virtual reality environments online, facilitating comprehensive trading and experiential processes. This definition spans a spectrum of retail activities within the virtual realm, presenting an extension of established...

This chapter showcases a collaboration between creatives, artists, academics, cyber security professionals and companies to create artworks that increased awareness of cyber security. The aim was to offer creative perspectives and practices into how cyber security might be better understood...

The objective of this book chapter is to provide readers with some ideas and insights into cross-border M&A processes by sharing three real-life cases. Rather than offering a textbook version of the subject, the chapter will focus on the global blood plasma sector, a sub-segment of the...

This paper analyses the process to tackle the challenges in regard to store cleanliness while improving its effectiveness and efficiency. The study follows the process of design thinking while applying relevant theories. That is, firstly, understand the problem by using stakeholder engagement...

Action research has been regarded as an integral session of practice-led research. In the context of education, action research is perceived as an effective tool for institutions, schools, and classrooms to enhance teaching, and has been widely adopted by teaching faculties all over the world in...

This chapter delves into the strategic development of partnerships and networks aimed at enhancing collaborative practice-led research initiatives. It underscores the significance of these collaborations in fostering professional development across various disciplines. By analyzing successful...

This chapter explores the critical role that mentorship and coaching play in the successful execution of practice-led research projects. It delves into the unique challenges faced by practitioners who are also researchers and examines how mentorship and coaching can provide the necessary...

Practice-led research is a valuable approach to professional development that benefits from a strong ethical foundation. Ethics in research are vital for ensuring research integrity, maintaining professional credibility, and advancing the profession. By embracing ethical practices, practitioners...