Madlener, Reinhard; Harmsen - van Hout, Marjolein; … - Institut für Future Energy Consumer Needs and Behavior … - 2013
We investigate consumer valuations of technical, home-related energy-saving measures (ESMs) and their attributes through a choice experiment. Unlike previous literature we expect heuristic decision-making, as decisions about ESMs are complex. Specifically, in our experimental design we focus on...