In spite of the close relationship between research and practice in Data Mining, it is not easy to find information on some of the important issues involved in real world application of DM technology. This book address some of these issues. It is suitable for Data Mining researchers and...

Data mining is already incorporated into the business processes in many sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This technology is well established in applications such as targeted marketing, customer churn detection and market basket...

Mobile Commerce (M-Commerce) comprises applications and services that are accessible from Internet-enabled mobile devices. It involves new technologies, services, and business models. While it is different from traditional e-Commerce it can also be seen as an extension of e-Commerce in the sense...