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  • Search: isPartOf:"Georgia Institute of Technology TIGER Working Paper"
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Year of publication
Subject
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Copyright law 1 Immaterialgüterrechte 1 Intellectual property rights 1 Markenrecht 1 Software 1 Trademark law 1 Urheberrecht 1
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Free 1
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Book / Working Paper 1
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English 1
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Graham, Stuart J.H. 1 Somaya, Deepak 1
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Georgia Institute of Technology TIGER Working Paper 1
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ECONIS (ZBW) 1
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Vermeers and Rembrandts in the Same Attic : Complementarity between Copyright and Trademark Leveraging Strategies in Software
Somaya, Deepak - 2015
We examine the interrelationships between firms' efforts to leverage different types of intellectual property (IP) rights. While prior research has tended to view different forms of intellectual property as substitutes, we argue that they can also be viewed as complements. We motivate this...
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