Health systems typically apply cost-utility frameworks in response to the moral dilemma of how best to allocate scarce health care resources. However, implementation of recommendations based on costs and benefit calculations and subsequent challenges have led to 'special cases' which enable the...

We provided more evidence on the functional relationship between willingness to pay for risk reductions and age (the senior discount). We overcome many of the limitations of previous literature that has dealt with this problem, namely, the influence of the assumptions used in statistical models...