Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return --...

Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology...

Analyzes power relations within the arena of global communications from the inception of the telegraph onward, focusing on the struggle for control of the communications infrastructure that occurred in part because the growing economic power of the United States was hindered by British control...

Cover -- Title Page -- Copyright Page -- Contents -- Preface -- 1. The Rise of a Corporate Culture: Early Consumer Response -- 2. Advertising Challenged: The Creation of Consumers' Research Inc. and the Rise of the 1930s Consumer Movement -- 3. The Drive for Federal Advertising Regulation,...

Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another...

Opening up the British Empire -- Satellites and unilateral US regulation -- International market structure and the ITU -- Markets and membership : the restructuring of the ITU -- The World Bank and privatization -- GATT/WTO and telecommunications