Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology...

Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return --...

Cover -- Title Page -- Copyright Page -- Contents -- Preface -- 1. The Rise of a Corporate Culture: Early Consumer Response -- 2. Advertising Challenged: The Creation of Consumers' Research Inc. and the Rise of the 1930s Consumer Movement -- 3. The Drive for Federal Advertising Regulation,...

Analyzes power relations within the arena of global communications from the inception of the telegraph onward, focusing on the struggle for control of the communications infrastructure that occurred in part because the growing economic power of the United States was hindered by British control...