This article recaptures the philosophy of Nyerere and the idea of Ujamaa (familyhood) in modern African socialism. Nyerere’s political idea for Tanzania centred on the creation of an egalitarian socialist society based on cooperative agriculture, racial and tribal harmony, as well as...

Images-cum-texts are remarkable instruments of persuasion; that seems the reason for their romantic intimacy in many advertising communications. Thus, this paper examined some connections that exist among the product, image, and text as devices communicating a single message to readers. Ten...