Variety seeking behavior and its corollary, purchase reinforcement have been looked at from diverse viewpoints in marketing literature. One specific viewpoint has involved looking at the effects of variety seeking behavior on purchase behavior and brand preference. In the area of marketing...

We introduce a multiple scenario, multiple period, optimization-based decision support system (DSS) for strategic planning in a process industry. The DSS is based on a two stage stochastic linear program (SLP) with recourse for strategic planning. The model could be used with little or no...

We propose tests for equality of treatment effects in the context of a double-blind 2 x 2 cross-over trial which do not require treatment codes to be unblinded and thus can be used as a part of the interim analyses. We first discuss the set-up of a 2 x 2 cross-over trial and state the important...

Due to the preference of satiation (of the profit target) over maximization (of expected profit) in uncertain situations, the newsboy problem with the satiation objective is an important practical problem. In the multi-product setting, practically usable solution methods are available only for...

In this paper we explore whether there are differences in IT adoption, as well associated organizational change between private and state owned enterprises. We use two datasets from India to conduct this analysis- primary survey data of about 500 firms in India that contains detailed information...

The passing of the long awaited Companies Act in 2013 is probably the single most important development in India's history of corporate legislation, next only to the monumental Companies Act 1956 which it replaces. While significant improvements have been effected in required standards of...

In order to survive in the global volatile market place, supply chain analysts’ are brainstorming to arrive at robust inventory control policies that prevents inventory worth of millions of dollars to get tied up in the chain and at the same time ensures to achieve the differentiated customer...

The present study presents a qualitative study of the process through which creative ideas are converted into new products. Based on a grounded-theoretic investigation of 52 interviews conducted with scientists working in 5 Indian R&D laboratories, the study explores the socio-psychological...

New products are often bundled with strong brands as an introduction strategy. This study helps to understand the scenarios which will be most beneficial to both the products in the bundle. The enhancement effect and categorisation theory is used to explain that the new product's quality...

Helpfulness of online reviews plays an important role in customer purchase decision making process. However, the review helpfulness prediction problem is considered to be quite challenging and hard. This paper aims to explore this problem and build a helpfulness pre- diction model. Our model...