As firms increase in number, modern marketing calls for more than just producing the products, pricing them and making them accessible to the target market, in addition, they must also communicate to present and potential consumers and the general public. The objective of this study was to...

Human Resources (HR) and information technology are the two elements that many firms are learning to use as strategic weapons to compete. The vision 2030 economic reform progress initiated by the government of Kenya is aimed at turning Kenya into a middle level income country. It incorporates...

This paper aims to study the impact of merger & acquisition activity on post merger financial performance (absolute & relative) of companies engaged in the non-financial sector of Pakistan. There are total 16 companies selected which were engaged in the merger & acquisition during the period...

The use of modern technology adds a new dimension to competition in the market. There is no doubt that modern information systems have become a space for multilateral communication, searching for information, performing transactions, and even co-creating value. Companies are increasingly...

This paper discusses the impact of Publicity and Sponsorship on Brand Equity. Data were collected via a questionnaire distributed to almost all big cities of Pakistan among educated persons/university students. Hierarchical regression analysis of data from 200 respondents was used to test two...

Investment on one hand is one of the most important factors in economic growth and development in every country and on the other hand, investing is not a casual phenomenon, identification and prioritizing the investment opportunities in every country and region could improve the economic growth...

House and housing is a long-lasting, multi-dimensional, very expensive commodity full of symbolic values as the icons of dignity and life conditions. So, this study aims to estimate the degree of house availability to different groups in Hormozgan Province, so that the decisionmakers,...

Samsung Electronics entered the mobile device market on the back of their successes in other markets for electronic devices. The mobile device space in South Africa was dominated by Nokia and Blackberry and in a short space of time Samsung stormed into a tie for the top spot alongside Blackberry...

The cultural content of advertising, its language and its connection with gender issues are deeply rooted in our society. Language and gender are significant issues that remain widely controversial in the domain of advertising. The main purpose of this study is to analyze the language of...

The aim of this paper is to analyze the hierarchical network of urban areas of West Azarbaijan for examining the rate of balance in variance and spatial distribution of population of urban areas in the province of West Azarbaijan. The methodology in use is a pragmatic-developing one. The...