The present study explains how default choices are easy when compared with the alternate and free choices based on three survey design. In doing so, the study examines the effects of the default option on people's preferences towards various issues concerning governmental and marketing policy....

The New Rural Cooperative Medical Scheme was gradually introduced from 2003 in China. This paper is based on a representative survey of 24 randomly selected township hospitals in Weifang prefecture over the period 2000-2008. Using a generalized form of differences-in-differences model, it aims...

While it is assumed that the alternative with a larger profit is preferred to that with a smaller profit according to the traditional cost-benefit (linear) model, it is demonstrated that the lower discount accompanied by a price of zero is preferred to the larger discount without a price of...