Palmeira, Mirian; Palmeira, Denise; Santos, Cassia Maria dos - In: International Journal of Applied Behavioral Economics … 1 (2012) 4, pp. 22-40
The aim of this study is to identify customers’ perception of prejudice related to age, gender and appearance in face-to-face retail services. The results, through quantitative research, Likert-scale process and simple statistics, show that young women (51.28%) and men (36.36%), and older...