Dividend payout policy has potential roles to be considered as part of the firm’s strength to operate smoothly in the corporate world. Profitability along with other essential factors has significant impact on dividend decisions of a corporation. Thus, it becomes an important issue for...

The present paper addresses the issue of correctly evaluating the impact of a loyalty program in retail stores when it is difficult to establish causality relations in what concerns joining a particular program. Since there are numerous costs related to technology, human resources and promotion...

Quality of life (QoL) can be defined as the individual’s subjective perception on objective conditions related to welfare and standard of living. This perception is at the base of most decisions that individuals make regarding consumption and purchase, therefore marketing specialists should...

Due to frequent changes in the luxury sector but mostly to its specificity, the answers to two of the most important questions are still controversial: “who is the luxury consumer?”and “how he/she consumes? “. Conducting a study among young female luxury consumers, the main purpose of...

In the past 20 years, both locally and at national and regional interest in sustainable development has been increasing. Sustainable development is associated with quality of life, such that economy-environment-human relationship is the focus. Bulgaria and Romania joined the EU in 2007 and their...

Synergy is deemed a good possibility to obtain competitive advantages and has already received a lot of attention in literature, but despite that fact, it is still a developing concept. Analyzing the traditional approaches to synergy attaining in business and the peculiarities of system nature...

This paper discusses perception and links of ethnofolkloric potential from Romania, in general, and from Valcea County, in particular. The purpose of this paper is to show the link between cultural tourism and ethnofolklor which can help on promoting the rural tourism in Romania. We examine the...

As today’s resources are more and more scarce and valuable, there is a global growing concern for environment protection, cultural identity preservation across nations, social responsibility, all in the context of economic efficiency. Sustainability comes thus as a necessity for more and more...

Attracting new customers is an objective pursued by any organization, which in the actual competitive environment is almost inevitably facing with a phenomenon of customer migration. Therefore, lost customers must be replaced and this process involves specific activities of prospects...

This paper speaks about the advantages, disadvantages, key requirements necessary of an electronic business, the infrastructure of the Internet, the existing main networks on the Internet, standards used to develop electronic business and the security of an e-business environment. As we know in...