The Indian banking system has undergone significant transformation following financial sector reforms. It is adopting international best practices with a vision to strengthen the banking sector. Several prudential and provisioning norms have been introduced, and these are pressurizing banks to...

This paper aims to identify the perception that consumers have about GM products, also taking into consideration the evolution of consumption and production of products based on genetically modified organisms. Therefore, the paper presents both aspects to clarify the concept of genetically...

In the paper we will generalize the Slutsky Equation in risk and uncertainty situations using the compensated and uncompensated demand and some local measures of risk aversion. We will obtain a nonlinear optimization problem of maximizing the expected utility; this problem will be solved using...

A loyalty program consists of an integrated system of marketing activities, aimed at increasing members’ loyalty by rewarding customers according to their purchasing frequency and amount spent. Loyalty schemes, customer clubs and sales promotion techniques are the most common relationship...

In the economic sense, the term of sport product describes the sport good or service, offered to the consumer in order to satisfy his need for sport, be it spectator, viewer, active participant or sponsor. The sport product has a series of unique features that differentiate it significantly from...

The continuous development and market introduction of new businesses can play an important role in the future performance of companies. The business portfolio analysis represents an analytical approach by means of which managers have the possibility to view the corporation as a set of strategic...

Although marketing implementation within public services domain is considerable, and obstacles can often occur, the favorable consequences of the marketing reform in this sector are particularly important. The paper presents also the characteristics of marketing mix, and refers to the three...