Stephens, Paul; McGowan, Matthew - In: International Journal of Information Systems in the … 7 (2015) 3, pp. 1-14
In this research, the authors assess the applicability of the SERVCON model to the e-commerce (e-service) environment in the context of student textbook purchases. Following a literature review, a survey was developed based on previous scales; items were modified to fit the e-commerce...