As one of the typical emerging markets, China's 3rd generation (3G) mobile communications service is proliferating rapidly recently, and great potentialities are expected in the market. Thus the strategy to improve the share in the emerging 3G service market appears to be an important topic for...

This paper proposes a new evaluation method for a social service system in order to support participants to create new knowledge and value. The main proposal is a rating scale method that can evaluate the current level (as-is) and the future desire (to-be) of participants, and with which the...