Collignon, Stephane Eric; Cook, Deborah F.; Li, Yuhong - In: International Journal of Physical Distribution & … 50 (2020) 2, pp. 191-214
Purpose: This research aims at understanding the routes public e-marketplaces take, in the motor carrier spot market, to generate trust among participants. Design/methodology/approach: This work borrows cue signaling theory and an e-marketplace content analysis instrument from information...