Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second country after China in terms of internet usage. Facebook is the prime social networking site which is used by 96% of...

The ever-rising middle class coupled with high disposable incomes and burgeoning internet culture in the country has driven the e- commerce industry like never before. The resultant cluttered scenario has put pressures on the competing players & a rapid desperation to rise across social media...

Managers, investors, financial institutions and government agencies have a major concern on forecasting enterprise bankruptcy. It enables the sustainability assessment of critical suppliers and clients, as well as competitors and the business environment. Throughout the 20th and the 21st...

This article aims to provide a critical review of the published literature related to retail marketing strategies and brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail marketing strategies and technological utilization;...