In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer...

This paper examines the social media content of a woman Indian chief executive officer (CEO) in her communication in the public space. The active involvement of CEO in communication activities influences the business effectiveness, performance, and standing of the business headed by her. The...

The study aims to discern how social networking sites have become an important tool in enabling immediate crisis communication. Juxtaposing theories on crisis and strategies of image restoration the paper aims to analyze the recent Maggi Crisis. The case study takes Twitter and Facebook as...

Social media has provided the organizations a massive platform to reach masses and is considered as a highly effective tool for organizations to connect and promote their brands and messages all over the world with huge potential to attract clientele with virtually no or very low investment. It...

Social media has become pervasive, impacting the social fabric and culture of our society. This study investigates differences and similarities between students' and faculty's perceptions of social media impact on social behavior of students. Data were collected using a specially designed...

Avatar facial expression and animation in 3D Collaborative Virtual Environment (CVE) systems are reconstructed through a complex manipulation of all details that compose it like muscles, bones and wrinkles in 3D space. The need for a fast and easy reconstruction approach has emerged out in the...

Hedonic information systems are those that are used primarily for pleasure. Previous research has established that the intention to use hedonic information systems is explained mainly by perceived ease of use and perceived enjoyment, with perceived usefulness to one's job being given less...

Social media has been widely adopted as a useful business tool, especially in the domain of business to consumer marketing. However, the deployment of social media tools to business processes is hindered by the lack of concrete indicators of the effects its use has on the business process....

The paper argues that social networking sites (SNS) can be exploited as smart platforms for fostering public service innovation. Exploring and discussing SNSs in public service innovation through the complexity lens, the paper shows that SNSs enable new opportunities and pose new threats,...

Extensive research was conducted amongst a First Person Shooter (FPS) online video game community called Syndicate Gamers. The research focused on their effective use of an organizational structure and managerial hierarchy; implemented and executed via the Internet. The research included...