Presents a stochastic management approach for manufacturing and service enterprises with risks by a game/strategic view in order to show the goal and constraints on these enterprises and to provide a strategic/collaborative solution for management with risks in heterogeneity

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way...

This is the first book in the field that uses the power of the basic models and principles to provide students and managers with an 'intuitive understanding' of operations management. The book touches on nine fundamental models and principles, and outlines the key insights behind each one. Some...

Hugely relevant in today's world of healthcare performance management, this comprehensive work applies the analytical framework of Data Envelopment Analysis methodology to provide health care administrators with specific tools for performance evaluation. Most important, the book provides health...