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Subject
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Bundling strategy 1 Leistungsbündel 1 Market entry 1 Markteintritt 1 Product differentiation 1 Produktdifferenzierung 1 Restraints of competition 1 Theorie 1 Theory 1 Wettbewerbsbeschränkung 1
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Free 1
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Book / Working Paper 1
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English 1
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Peitz, Martin 1
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International University in Germany Business Administration Working Paper 1
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ECONIS (ZBW) 1
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Bundling May Blockade Entry
Peitz, Martin - 2006
I consider bundling of two products as a strategy to avoid entry in a differentiated product market. I construct a simple model in which the potential entrant can offer a differentiated product to one of the incumbent's products. I show that the incumbent optimally bundles irrespective of entry....
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