Sikka Kainth, Jyoti; Verma, Harsh V. - In: Journal of Advances in Management Research 8 (2011) 2, pp. 285-300
Purpose – The purpose of this paper is to build on the Consumer Perceived Value (CPV) phenomenon by theoretically defining and empirically developing a Services Perceived Value Scale (SPERVAL) in the context of services industry. Design/methodology/approach – The multidimensional SPERVAL...