Globalisation, liberalization and rapid technological developments have been changing business environments drastically in the recent decades. These trends are increasingly exposing businesses to market competition and thus intensifying competition. In such an environment, the role of marketing...

It is an era of customer delight. The conventional measures implemented by the service organizations tend to be inadquate to attract customers persistendly. We examine the current status of two‐wheeler service stations in terms of their strategies and actions adopted in managing the service...

On the survival of biotechnological start‐ups, the effectiveness of real options is proved for, in some degree, overcoming the death‐valley as the initial period until the break‐even point. However, the value of flexibility of a decision making that real options depend on becomes often...

Understanding Strategic Information Systems (SIS) implementation is an important challenge to organizations. It is considered important because Information Technology (IT) decisions about investment are made worldwide and these decisions have the impact on the survival and growth of the...

The paper presents the hurdles and opportunities in implementing Business Intelligence (BI) in Indian organizations. In order to address the organizational, cultural and technological challenges in implementing BI, it is important for Indian organizations to understand the issues related to...

This paper presents an application of the Lean Six Sigma DMAIC model. It is used to improve a plastic cup manufacturing process. The Improve Phase of the DMAIC model utilizes the amazingly simple, and yet effective, Japanese 5S techniques to achieve a dramatic improvement in the process.

The paper presents the initiative taken by leading automobile Original Equipment Manufacturer (oem) XYZ in India for their implementation of Toyota Production System (TPS) to meet competitor’s challenge and its efforts to benchmark against its principle located in Japan. The paper deals with a...

We generally admit markets are integrated if the law of one price is verified. This approach, applied to financial markets, gives place to two complementary criteria allowing the measurement of integration intensity. The first refers to mobility, meaning the possibility offered to national...