Ji, Chen; Chen, Qin; Zhuo, Ni - In: Journal of Agribusiness in Developing and Emerging Economies 10 (2020) 1, pp. 103-116
Purpose: The purpose of this paper is to explore how consumers’ trust is enhanced by e-commerce-based agribusiness companies. It also aims to shed light on the role of social commerce in improving consumers’ trust. Design/methodology/approach: To achieve the research purpose, an in-depth...