Shuv-Ami, Avichai - In: Journal of Enterprising Communities: People and Places … 10 (2016) 3, pp. 249-261
Purpose This paper aims to present changes in customer brand commitment and its components in relation to the cellular and financial markets using three sets of data that were collected before, during and after the social protests of the Summer of 2011 in Israel. Design/methodology/approach The...