Aguiar-Noury, Alice; Garcia-del-Barrio, Pedro - In: Journal of Entrepreneurship and Public Policy 8 (2019) 1, pp. 62-83
Purpose: The purpose of this paper is to accomplish several goals. First, it studies the relevance of the sports sector as part of the entertainment industry. Second, it identifies promising markets within the sports industry, paying special attention to the relative importance of soccer in the...