Differentiating products through labeling has been shown to be an effective strategy for increasing market share and pricing over undifferentiated products. This study examines consumer willingness to pay for multiple labeled (by both production type and origin) differentiated produce among...

Nutritional status and the empowerment of women have massive implications on the physical and mental development of their children. We explore the role of nutrition of women and children in the household and further posit the importance of the mother’s human capital. Increases in...

The impact of introducing low quality fruit into the supply chain can have ramifications throughout the value chain. Taking peaches as an example, we utilize a Canada wide online consumer survey to better understand how a low quality purchase will affect a consumers’ repurchase from the...

This study examines the purchasing behavior of inner-city and suburban shoppers for more than 265 brands and varieties of coffee. Weekly data for the 2011 calendar year are used for this study and these data represent purchases of shoppers in four stores in Columbus, Ohio. A national supermarket...

California Cap-and-Trade policy, sets a statewide limit on sources responsible for an estimated 85 percent of the state’s greenhouse gas emissions. To maintain the cap as per the policy, individual industrial facilities in California must obtain enough allowances to cover their emissions...

Institutional food service operations have shown increasing interest in locally grown foods, and are providing a business opportunity for farmers and distributors. The purpose of this paper is to present and discuss the results and implications of a survey assessing institutional food service...

This study assesses the potential for extending the farmers’ market season in the Intermountain West by evaluating producer and market manager perceptions regarding product availability, pricing, and marketing realities through web-based surveys conducted in 2011. Potential extended...

The objective of this research is to investigate the potentials trade of dairy products between origin countries including selected EU countries and the U.S. on one hand, and Gulf Cooperation Council (GCC) countries, on the other hand. Results showed that when destination country’s real...

This study uses a survey of grocery store personnel nationwide and a series of weighted least square regressions with hierarchically-structured sets of covariates to explore how retail personnel’s perception, attitude, and knowledge regarding organic foods are related to availability of...

Zia Taqueria is a full-service restaurant in Durango, Colorado whose owners have steadily increased the proportion of local vegetables, grains and meats they source and serve to their customers. They created new supply chains that add value to heritage products grown in the Four Corners area,...