Understanding supermarket sales of crawfish and potential competing crustacean products has the potential to assist the crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales analysis of crawfish and competing crustacean product...

This paper evaluates how efficient US futures prices have predicted future spot prices since 2006. It uses cointegration and causality methods to assess the efficiency of US commodity futures markets. The cointegration between the spot and futures price is a necessary condition for our...

Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities has evolved along with the interests and buying motivations of consumers, especially in the food sector. An increasing number of food companies are creating loyal customers by...

This paper reports the results of a survey of cooperative managers regarding the use of communication technology including social media. The survey categorized 105 different cooperatives by current technology use and management practices. The survey found that Texas cooperative managers are...