Purpose Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context of educational tourism. Based on the social network theory, this paper aims...

Purpose This study aims to explore the role of trust and effect of age in the process of technology acceptance. Design/methodology/approach Using data collected from an online survey, this study conducts structural equation modeling to assess the relationship between technology adoption and...

Purpose Patenting behaviour in the tourism sector has received little academic attention due to a wider belief that innovation in tourism commonly involves improving the services in ways that are hardly patentable. This paper aims to address this oversight by focusing on patent analysis as means...

Purpose This paper aims to analyse whether the speed of Wi-Fi in hotels influences customer satisfaction with hotels and the implications of this for the provision of Wi-Fi by commercial and governmental bodies seeking to boost tourism. Design/methodology/approach Regression analysis on data...

Purpose This paper aims to analyse the effect of technology acceptance variables on customer attitude and customer engagement behaviours (CEB) with social tourism websites (STWs). Design/methodology/approach An empirical study was carried out with 346 customers. A model was developed to analyse...

Purpose Research analyzing online travelers’ reviews has boomed over the past years, but it lacks efficient methodologies that can provide useful end-user value within time and budget. This study aims to contribute to the field by developing and testing a new methodology for sentiment analysis...

Purpose This study aims to apply the stimulus-organism-response framework to uncover the underlying mechanism by which the perceived helpfulness of online customer reviews (OCRs) drives behavioural intentions in mobile travel app commerce. Also, the current study explores how vendor-driven...

Purpose This study aims to analyze the current practices of food and beverage (F&B) photography and styling through the eyes of professionals involved in the food business. Design/methodology/approach A phenomenological research approach was used and empirical data were collected via a series of...

Purpose The purpose of this paper is to examine the factors that influence mainland Chinese film tourists’ behavioural intention in accepting an augmented reality (AR) feature film character-related tour APP (an IfilmAR-tour-APP) based on an extension of unified theory of acceptance and use of...