Purpose Social commerce is relatively a nascent notion that highlights the transactions of e-commerce facilitated through social media. This study aims to investigate the motivational factors driving customer brand engagement in social commerce activities within the hospitality sectors....

Purpose This paper aims to bridge micro-entrepreneurship, sharing economy and community-based tourism (CBT) literature by analyzing the specific ways in which technological platforms mitigate risks and create opportunities that benefit local communities. Design/methodology/approach Six online...

Purpose The paper aims to analyze the impact of cyber attacks on stock returns of companies operating in the hospitality sector. The fast development of information and communication technologies has been posited as both an opportunity and a challenge to the United Nations Global Sustainable...

Purpose Ecogamification can make a positive impact on Tourism. With this in mind, the present study aims to examine specific stakeholders – those positioned at the upstream side of gamification process – and their perspectives concerning not only the benefits, but also the challenges of...

Purpose Electronic word of mouth in the form of user-generated content (UGC) in social media plays an important role in influencing customer decision-making and enhancing service providers’ brand images, sales and service innovations. While few research studies have explored real content...

Purpose This study examined relationships among e-stimuli and customers’ behavioral intentions and identified whether customers’ hedonic or utilitarian orientation moderation effects of e-stimuli on a bed and breakfast (B&B) website’s flow experience. Design/methodology/approach The...

Purpose Fuzzy rule-based system (FRBS), a soft computing method used for big data analysis, is used to determine which single hotel attribute or interrelated hotel attributes used in Travel 2.0 data play a role on price–performance (PP). Design/methodology/approach FRBS, based on fuzzy set...

Purpose It is important to design accessible destinations for disabled tourists. However, to attract this market segment, it is also important to efficiently communicate online the accessibility provided. This paper aims to analyse the online communication of physical accessibility conditions...

Purpose This study aims to investigate the relationships between service quality, perceived value and hotel guest satisfaction, drawing upon data from TripAdvisor – an online travel agent (OTA) platform. The study also investigates the mediating role of perceived value on the relationship...

Purpose This paper aims to track how ecotourism has been presented in a digital world over time using geotagged photographs and internet search data. Ecotourism photographs and Google Trends search data are used to evaluate tourist perceptions of ecotourism by developing a categorization of...