Purpose – The purpose of this study is to examine consumer perceptions toward the adoption of mobile technology within the vacation ownership/timeshare segment of the hospitality industry. Despite the proliferation of mobile applications in the greater hospitality and tourism industry, few...

Purpose – The purpose of this study is to propose a model investigating the effectiveness of travel blogs as a relationship marketing tool. Specifically, the mediating role of online relationship quality (RQ) dimensions between the attributes of blogs and e-loyalty is modeled. Furthermore, the...

Purpose – This paper aims to discuss visitor behaviour and net present value (NPV) of the only theme park in Turkmenistan – Turkmenbashi World of Fairytales. Design/methodology/approach – Visitor behaviour, in terms of allocating time and expenditure to different parts of the theme park,...

Purpose – The purpose of this paper is to investigate the correlation between customer experience and brand equity for a homestay establishment in Eastern Taiwan. Design/methodology/approach – Visitors staying at Yuehetang Rural Residence (YRR) during the month of January 2013 were surveyed,...

Purpose – The purpose of this paper is to investigate the role of nostalgia in destination image, experiential value and their effect on subsequent behavioral intention. Nostalgic-themed tourism product is becoming popular in many countries. Design/methodology/approach – The survey used...

Purpose – This study aims to use Simon’s theory of strategies to explain Ever Rich’s strategies for introducing innovation. Ever Rich is a very successful duty-free shop in Taiwan that makes profits by improving airport lobby/terminals and enhancing Taiwan’s tourism brand image. This...

Purpose – This paper aims to examine the user’s willingness of golfers toward the use of GPS navigation based on the technology readiness and acceptance models. Design/methodology/approach – This study developed the research structure based on the theory of the technology acceptance and...

Purpose – This paper aims to examine when travelers are more influenced by friends (word-of-mouth [WOM]) with limited knowledge of hotels but an understanding of the traveler, and when by review sites (electronic word-of-mouth [eWOM]) which have immense experience of hotels but cannot know the...

Purpose – The purpose of this paper is to explore the influence of destination images on tourists’ behavioral intention to select a destination for their next vacation. Most of previous studies investigated this relationship by interacting with tourists during their stay in the destination....

Purpose – This paper aims to clarify the relationships between virtual destination environment factors and visitors’ satisfaction and loyalty. Virtual destination environment factors are based upon Kaplan and Kaplan’s preference matrix. Kaplan and Kaplan (1982) developed a preference...